![]() This attempt to funnel consumers’ more casual browsing into retail transactions has been Pinterest’s larger focus over the years. To purchase, they just click the Pin again to be directed to the checkout page on the retailer’s website. Users can adjust the product in their own space and browse the product information, including pricing. can click supported home décor Pins then click “Try in your Space” to see the virtual product through the camera lens. ![]() To use the feature on iOS or Android, users in the U.S. While not quite the same technology as before, all of Pinterest’s Try On experiences have the same goal of turning product inspiration into purchases. Pinterest had not yet worked with placing items directly in a room, in other words - only on users’ faces. Its first efforts were in the beauty market, with Try On features that allowed consumers to virtually experiment with different lipstick shades and eyeshadows, totaling 14,000 shoppable Pins. It’s also the third “Try On” product Pinterest has launched over the past two years. across more than 80,000 shoppable Pins, which makes it Pinterest’s largest AR shopping investment to date. This virtual shopping experience for home décor is launching in the U.S. ![]() retailers, including Crate & Barrel, Walmart, West Elm and Wayfair, to allow online shoppers to virtually place items in their home using the Pinterest app’s “Lens camera.” If the user then likes what they see, they can proceed to purchase the item directly from the retailer. In Pinterest’s case, it’s working with a select group of U.S. Similar technology has already been put into place by major retailers, like Amazon, IKEA and Wayfair, as well as others in the home design space, like Houzz. A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR).
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